Your business is never really good or bad 'out there.' Your business is either good or bad right between your own two ears.
Zig ZiglarWhen you do more than you're paid for eventually you will get paid for more than you do. This is a basic truth that also applies to Business, Sales or anything you do. Whatever your endeavor always provide more service than you get paid for and you will develop a reputation that will separate you from the rest.
Zig Ziglar