It is so true that in liquid modernity freedom was, so to speak, let off the leash, and for a quite a number of years the freedom of choice was "in principle" unlimited. One result was the weakening of inter-human bonds, particularly inherited bonds, and the counterfactual assumption that individuals must and can fend for themselves.
Zygmunt BaumanThe consumerist culture insists that swearing eternal loyalty to anything and anybody is imprudent, since in this world new glittering opportunities crop up daily.
Zygmunt BaumanIt is easy now to break the vows. It is even easier to part your ways if vows haven't been taken.
Zygmunt BaumanA whole world is taken to the grave with the dead person; each one of us is unique and unrepeatable.
Zygmunt Bauman