Ideally, nothing should be embraced by a consumer firmly, nothing should command a commitment till death do us part, no needs should be seen as fully satisfied, no desires considered ultimate. There ought to be a proviso 'until further notice' attached to any oath of loyalty and any commitment. It is but the volatility, the in-built temporality of all engagements that truly counts; it counts more than the commitment itself, which is anyway not allowed to outlast the time necessary for consuming the object of desire (or, rather, the time sufficient for the desirability of that object to wane).
Zygmunt BaumanThe problem of insufficient security was, until quite recently, a matter of a minority; now it is becoming very quickly a majority matter. That is a major change.
Zygmunt BaumanThe so called "progress," "time marching on," is not a straight line, but a pendulum.
Zygmunt BaumanWith my tongue in one cheek only, I'd suggest that were our palaeolithic ancestors to discover the peer-review dredger, we would be still sitting in caves.
Zygmunt Bauman