Everybody is in trouble, including the up-and-coming economic miracles of China, Brazil or India.
Zygmunt BaumanFreedom is the slogan of the strong, who feel self confident, self sufficient to do it alone.
Zygmunt BaumanThe consumerist culture insists that swearing eternal loyalty to anything and anybody is imprudent, since in this world new glittering opportunities crop up daily.
Zygmunt Bauman"Once there, always there", would give you less freedom than you recently enjoyed, but more security. Security not in the sense of safety from terrorists, burglars, or pickpockets... but security in the sense of knowing where you are, who you are, on what kind of future you can count, what will happen, whether you will preserve your position in society or whether you will be degraded and humiliated - this sort of security. This sort of security for many, many people - a rising number of people - looks at the moment more attractive than more freedom.
Zygmunt BaumanIdeally, nothing should be embraced by a consumer firmly, nothing should command a commitment till death do us part, no needs should be seen as fully satisfied, no desires considered ultimate. There ought to be a proviso 'until further notice' attached to any oath of loyalty and any commitment. It is but the volatility, the in-built temporality of all engagements that truly counts; it counts more than the commitment itself, which is anyway not allowed to outlast the time necessary for consuming the object of desire (or, rather, the time sufficient for the desirability of that object to wane).
Zygmunt Bauman