The holy name of Krishna has extraordinary spiritual potency because the name of God is nondifferent from God Himself.
A. C. Bhaktivedanta Swami PrabhupadaOne should not be happy or distressed over desirables and undesirables, knowing that such feelings are just created by the mind.
A. C. Bhaktivedanta Swami PrabhupadaSpiritual master is representative of God. Similarly, king is also representative of God. The father is also representative of God. These are the statements of the sastras. Because they will guide. The king will guide. The spiritual master will guide. The father will guide. What is that guidance? That guidance is how one can become Krishna Conscious by education, by culture.
A. C. Bhaktivedanta Swami PrabhupadaIn spiritual life, one must conduct one's whole life under the guidance of the guru. Only one who executes his spiritual life under the direction of the spiritual master can achieve the mercy of Krishna.
A. C. Bhaktivedanta Swami Prabhupada