One thing that I learned in recent years from working more with other people is this idea that part of a producer's job is to make people comfortable and confident.
A-TrakWhen I started Fool's Gold and producing consistent records that were like electro beats with rapping on it that was experimental and weird. I made a mixtape called Dirty South Dance where I put rap vocals over dance music. That was literally an experiment. Now all these rappers are rapping on dance music. This is something I've been trying to build for a while.
A-TrakI'm not even a trained producer. I just keep following my ear and working on stuff until it sounds the way I like it.
A-TrakWhen you know what you like and what you want and you're able to nudge things in the right direction, that's more profitable than ever, because there's so much information out there. Everything's saturated. Tastemaker is probably the most overused word, but I still think it's important.
A-Trak