We just watch anything speed by. To stop and really ponder what a product label says, or the tagline on a TV commercial, might be inherently silly. Those are things that are almost designed to be thrown away.
Aaron BelzNothing is as easy or natural as consumer brands want us to think - no problem is as resolvable. Your hair will fall out, eventually. Yet we do have these brands, and we line our shelves with them. There's an inherent irony.
Aaron BelzNegative space is important. When I teach students to read critically I advise them to look for what the author isn't saying just as carefully as for what he or she is.
Aaron BelzThe brands with which we surround ourselves prop us up, make us feel sexy and beautiful, when in reality we're pretty dumpy creatures.
Aaron BelzAfter the first few readings in comedy venues I did begin to write for laughs. There's something so gratifying about stimulating laughter.
Aaron BelzI gravitate toward the larger worldview questions such as, Why are we here? What are we supposed to be doing? What does it mean to know another person? To love someone? Of course, those questions are sort of in the background as I'm playing with language in the foreground, but those are the informing questions.
Aaron Belz