If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.
Adrian FrutigerThe material of typography is the black, and it is the designerโs task with the help of this black to capture space, to create harmonious whites inside the letters as well as between them.
Adrian FrutigerWhen I put my pen to a blank sheet, black isnโt added but rather the white sheet is deprived of light. [] Thus I also grasped that the empty spaces are the most important aspect of a typeface.
Adrian Frutiger