When I took the job as Estรฉe Lauder's creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
Aerin LauderAERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
Aerin LauderI love market research because you really have an idea of what your consumers are looking for.
Aerin Lauder