People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
Aerin LauderPeople always ask what I would have done if I weren't doing what I'm doing. And I say I'd [still] be in fashion or in beauty. It's such a dream come true now because I have the ability to go into home [goods] and accessories as well.
Aerin LauderI think to make your home as comfortable as possible is so important. Thereโs something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
Aerin Lauder