People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
Aerin LauderI love Pilates, I really do, and I do it three times a week because it works well for me.
Aerin LauderPeople always ask what I would have done if I weren't doing what I'm doing. And I say I'd [still] be in fashion or in beauty. It's such a dream come true now because I have the ability to go into home [goods] and accessories as well.
Aerin LauderAERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
Aerin Lauder