I love market research because you really have an idea of what your consumers are looking for.
Aerin LauderBeauty is my heritage and my core. But my passion is design for the spaces where we live and work.
Aerin LauderPeople love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
Aerin Lauder