When children are little, they really need you in one way. When they're bigger, they need you as a friend. And balancing motherhood and career makes you both a better mother and a better businesswoman.

People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.

I'm natural, but I wear makeup seven days a week.

The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances ... fragrances that can be very personal to the woman who's wearing them.

I think it's so much fun to create a space. As the world has gotten more and more hectic - with these horrible catastrophes [happening] - people are going out less, ordering in, [having guests over]. People love to be in their homes.

When children are little, they really need you in one way. When they're bigger, they need you as a friend. And balancing motherhood and career makes you both a better mother and a better businesswoman.

AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.