People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
Aerin LauderWhen I took the job as Estรฉe Lauder's creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
Aerin Lauder