People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.

AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.

I have always loved books, and as a mother, I wanted to share my passion for reading with my children.

Mom used to frame everything we made, and now I'm following her example. It makes children so proud to see their work on display instead of hidden away. I figure if I take my children's work seriously, maybe they will too. And it reinforces the idea that art is not something alien and esoteric. Anyone can make art.

I always loved beauty and accessories, and it's always something I was passionate about.

My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.

I love laugh lines. It means you've had a good life.