I've always been inspired by beautiful interiors.

I love Pilates, I really do, and I do it three times a week because it works well for me.

When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty. As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.

I love market research because you really have an idea of what your consumers are looking for.

Mom used to frame everything we made, and now I'm following her example. It makes children so proud to see their work on display instead of hidden away. I figure if I take my children's work seriously, maybe they will too. And it reinforces the idea that art is not something alien and esoteric. Anyone can make art.

The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances ... fragrances that can be very personal to the woman who's wearing them.

AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.