People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
Aerin LauderI've always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university, I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand - to figure out what part of the company I loved. I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
Aerin LauderI have always loved books, and as a mother, I wanted to share my passion for reading with my children.
Aerin LauderAERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
Aerin Lauder