The next generation product almost never comes from the previous generation.

The next generation product almost never comes from the previous generation.

Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.

It's better to be first in the mind than to be first in the marketplace.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.