Good things happen when you narrow your focus.
Advertising is the way great brands get to be great brands.
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
The Internet is the ultimate in brand-centered buying.
A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
The real barrier (to building a brand) is the human mind. It normally takes decades to build a brand because it takes decades to penetrate the gray matter in between your ears.