It normally takes decades to build a brand... It's the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place
The most powerful concept in marketing is owning a word in the prospects mind.
THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
The Internet is the ultimate in brand-centered buying.
Advertising is the way great brands get to be great brands.
To get into the consumer's mind, you have to sacrifice. You have to reduce the essence of your brand to a single thought or attribute. An attribute that nobody else already owns in your category.