The Internet is the ultimate in brand-centered buying.

The best way to make news is to announce a new category, not a new product.

If you want to build a brand, you must focus your branding efforts on owning a word in the prospect's mind. A word that nobody else owns.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

The next generation product almost never comes from the previous generation.

What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.

Good things happen when you narrow your focus.