Today, communication itself is the problem. We have become the world's first overcommunicated society. Each year we send more and receive less.
The crucial ingredient in the success of any brand is its claim to authenticity.
War and marketing have many similarities.
Advertising is the way great brands get to be great brands.
The Internet is the ultimate in brand-centered buying.
The best way to make news is to announce a new category, not a new product.