Everyone is interested in what‘s new. Few people are interested in what‘s better.
Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.
The most powerful concept in marketing is owning a word in the prospects mind.
Advertising is the way great brands get to be great brands.
The next generation product almost never comes from the previous generation.
Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.