What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
Your brand's power lies in dominance. It is better to have 50% of one market, instead of 10% of five markets.
THE LAW OF THE CONTRACTION: A brand becomes stronger when you narrow its focus.
The next generation product almost never comes from the previous generation.
The Internet is the ultimate in brand-centered buying.
Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store. After a slow buildup, people become convinced that they have known about the brand forever.