The most powerful concept in marketing is owning a word in the prospects mind.

Strategy and timing are the Himalayas of marketing. Everything else is the Catskills.

Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

War and marketing have many similarities.

Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect.

The most powerful concept in marketing is owning a word in the prospects mind.

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.