A brand should strive to own a word in the mind of the consumer.
The crucial ingredient in the success of any brand is its claim to authenticity.
What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.
Advertising is the way great brands get to be great brands.
Branding is simply a more efficient way to sell things.
Good things happen when you narrow your focus.