I passionately believe that's it's not just what you say that counts, it's also how you say it - that the success of your argument critically depends on your manner of presenting it.
Alain de BottonThere is psychological pleasure in this takeoff, too, for the swiftness of the planeโs ascent is an exemplary symbol of transformation. The display of power can inspire us to imagine analogous, decisive shifts in our own lives, to imagine that we, too, might one day surge above much that now looms over us.โ P. 38-39
Alain de Bottonto design means forcing ourselves to unlearn what we believe we already know, patiently to take apart the mechanisms behind our reflexes and to acknowledge the mystery and stupefying complexity of everyday gestures like switching off a light of turning on a tap
Alain de BottonWe are tempted to believe that certain achievements and possessions will give us enduring satisfaction. We are invited to imagine ourselves scaling the steep cliff face of happiness in order to reach a wide, high plateau on which we will live out the rest of our lives; we are not reminded that soon after gaining the summit, we will be called down again into fresh lowlands of anxiety and desire.
Alain de Botton