Define what the product will do before you design how the product will do it.

While making art you should just do what is in your heart.

I just try and learn to be a good husband and be a good father before I am a good rock star. That means saying no to certain things that go with the business.

Form follows function straight to hell.

If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.

No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.

Usability methods are like sandpapering a chair. If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.