It's harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
Alan CooperComputers no longer interface with humans--they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
Alan CooperIf we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
Alan Cooper