It's harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
Alan CooperYou can get spiritual things out of books and stories and they have nothing to do with religion.
Alan CooperA powerful tool in the early stages of developing scenarios is to pretend the interface is magic. If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
Alan Cooper