Above all, in order to gain respect, you need to be true to yourself. There is no point in trying to be brutal if it's not in your nature; there is no point in trying to be suave and sophisticated if it doesn't come naturally.
Alan SugarAn entrepreneur is not what you call yourself, it's what someone calls you in recognition of what you've achieved. I call Richard Branson an entrepreneur. Rupert Murdoch called me one. Anybody who stands up and says: 'I'm an entrepreneur' needs shooting. You'll drive people crazy.
Alan Sugar