H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.

Yves Saint Laurent gave women power, Chanel liberated them and when I joined Lanvin, I thought 'what do I bring to women? One day, I received an SMS from a friend in New York - she was in a taxi on the way to court to face her arsehole ex-husband, and she said to me 'Alber, I am wearing a Lanvin dress, and I feel so protected.' That to me was the biggest compliment I ever received. To have a 500 gram piece of silk make her feel protected - that made me very happy indeed.

I wanted to see people from different age groups, body shapes and personalities wearing Lanvin That is what Lanvin is all about and represents - we dont only do clothes for 20-year-old girls. I love to see mature women wearing Lanvin as well. I love wrinkles, I love grey hair.

Sometimes you don't really need armor to feel protected. Sometimes maybe you need just a chiffon dress to hug you.

Fashion is not about before, it’s not about after, it’s about now

Wear flats. You're short. It's much cooler not to pretend.

I certainly can't complain. I work six days a week, if not seven, and eighteen hours out of twenty-four - fortunately, with a great deal of pleasure. Why? Because I only do something if I want to do it; I need to feel a desire, to find pleasure in moving forward, creating, moving, inventing.