We are comfortable with formulas, but the best happens when the formula doesn't work.

I am always trying to put myself inside: Every dress I do, I think, 'If I were a woman, would I wear it?'

I adore women, and the one thing I want to do more than anything is to see a transformation of personality when someone puts on one of my dresses.

When I'm traveling the world, I don't ever look anymore at the geography - just enough to catch galleries and paintings.

Making them feel gorgeous and comfortable is my way of making women's lives easier.

Many, many times I find that whatever is looking good on the screen doesn't always look or feel good on the body. So who do we design for - do we design for the screen, or do we design for women?

Fashion is like life. It needs fear and uncertainty if you are to move forward.