I think that the lack of intuition in fashion today is one of the most dangerous things. My fear is that our business is turning into a bag business, and it's all about the bag. But it's not only about the bag. It's about the women. And it's not about a bag or a shoe or the jewelry. It's only about women. . . . Being almost politically correct and doing only what you expect without the ability to make mistakes is very dangerous to fashion. We have to go with our heart. We have to go with our intuition.
Alber ElbazI like the dream, like fantasy dresses. Women can dream at 9 in the morning and at 10 oโclock at night, it doesnโt matter. I think it is also important for me to make it pragmatic and practical and wearable. I always say, 'If you canโt eat it, itโs not food, and if you canโt wear it, itโs not fashion, it is something else.'
Alber ElbazRun away from laziness; work hard. Touch intuition and listen to the heart, not marketing directors. Dream.
Alber Elbaz