I am always trying to put myself inside: Every dress I do, I think, 'If I were a woman, would I wear it?'

How do you stand out as a fashion ad campaign? By using people off the street it does generate buzz.

When I'm traveling the world, I don't ever look anymore at the geography - just enough to catch galleries and paintings.

I've always said fashion is like roast chicken: You don't have to think about it to know it's delicious.

Almost every collection I do has 200 different references. I don't have two of the same coat, two of the same dress. I have it in one color, in one fabric. I've tried to adapt the culture of couture, and the know-how and the heritage, but I try to update it.

Many, many times I find that whatever is looking good on the screen doesn't always look or feel good on the body. So who do we design for - do we design for the screen, or do we design for women?

Fashion doesn't look good only on models, it can look good on different people of different ages and different body shapes.