When I'm traveling the world, I don't ever look anymore at the geography - just enough to catch galleries and paintings.

H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public. This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.

When a woman's clothes are in harmony with her emotions, she shines from within.

I'd rather be relevant than cool.

When I was either 7 or 8 years old, I did a sketch every day of my teacher and what she wore. At the end of the year, I gave her the sketchbook. For me, the sketching of dresses was about fantasy and dreams.

I'm not going into the cool club. It's not my address.

If I were a buyer today in one of the American department stores, I would go with extremes-the most beautiful, the more expensive, the more eccentric. I would take risks. The worst thing would be to buy only the little black dress. You know why? Because everyone has it already. I would go with a purple dress, something different