Cease being intimidated by the argument that a right action is impossible because it does not yield maximum profits, or that a wrong action is to be condoned because it pays.
Aldo LeopoldA conservationist is one who is humbly aware that with each stroke [of the axe] he is writing his signature on the face of his land.
Aldo LeopoldEthical behavior is doing the right thing when no one else is watching- even when doing the wrong thing is legal.
Aldo LeopoldDo we realize that industry, which has been our good servant, might make a poor master?
Aldo Leopold