The old idea that words possess magical powers is false; but its falsity is the distortion of a very important truth. Words do have a magical effect - but not in the way that magicians supposed, and not on the objects they were trying to influence. Words are magical in the way they affect the minds of those who use them.
Aldous HuxleyThe vast majority of human beings dislike and even actually dread all notions with which they are not familiar... Hence it comes about that at their first appearance innovators have generally been persecuted, and always derided as fools and madmen.
Aldous Huxley