I have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.
Aldous HuxleyI have spoken so far only of the blissful visionary experience? But visionary experience is not always blissful. It's sometimes terrible. There is hell as well as heaven.
Aldous HuxleyThe man who has successfully solved the problem of his relations with the two worlds of data and symbols is a man who has no beliefs. With regard to the problems of practical life he entertains a series of working hypotheses, which serve his purposes, but are taken no more seriously than any other kind of tool or instrument. In other words, symbols should never be raised to the rank of dogmas, nor should any system be regarded as more than a provisional convenience.
Aldous Huxley