If most of us remain ignorant of ourselves, it is because self-knowledge is painful and we prefer the pleasures of illusion.
Aldous HuxleyAll that is needed is money and a candidate who can be coached to look sincere. Political principles and plans for specific action have come to lose most of their importance. The personality of the candidate, the way he is projected by the advertising experts, are the things that really matter.
Aldous Huxley