A man can smile and smile and be a villain.

All that is needed is money and a candidate who can be coached to look sincere. Political principles and plans for specific action have come to lose most of their importance. The personality of the candidate, the way he is projected by the advertising experts, are the things that really matter.

The advertisement is one of the most interesting and difficult of modern literary forms.

Dinted dimpled wimpled-his mind wandered down echoing corridors of assonance and alliteration ever further and further from the point. He was enamoured with the beauty of words.

Individual insanity is immune to the consequences of collective insanity

To be shaken out of the ruts of ordinary perception, to be shown for a few timeless hours the outer and the inner world, not as they appear to an animal obsessed with words and notions, but as they are apprehended, directly and unconditionally, by Mind at Large-This is the experience of inestimable value to everyone.

I know very dimly when I start what's going to happen. I just have a very general idea, and then the thing develops as I write.