The advertisement is one of the most interesting and difficult of modern literary forms.

We tend to think and feel in terms of the art we like; and if the art we like is bad then our thinking and feeling will be bad. And if the thinking and feeling of most of the individuals composing a society is bad, is not that society in danger?

I think that fiction and, as I say, history and biography are immensely important, not only for their own sake, because they provide a picture of life now and of life in the past, but also as vehicles for the expression of general philosophic ideas, religious ideas, social ideas.

Liberate yourselves from everything you know and look with complete innocence at this infinitely improbable thing before you.

Every notable advance in technique or organization has to be paid for, and in most cases the debit is more or less equivalent to the credit. Except of course when it's more than equivalent, as it has been with universal education, for example, or wireless, or these damned aeroplanes. In which case, of course, your progress is a step backwards and downwards.

When the individual feels, the community reels.

Consistency is contrary to nature, contrary to life. The only completely consistent people are dead.