The advertisement is one of the most interesting and difficult of modern literary forms.

If only people would realize that moral principles are like measles.... They have to be caught. And only the people who've got them can pass on the contagion.

A type of revolutionary novelty may be extremely beautiful in itself; but, for the creatures of habit that we are, its very novelty tends to make it illegible, at any rate to begin with.

People travel for the same reason as they collect works of art: because the best people do it.

If you have behaved badly, repent, make what amends you can and address yourself to the task of behaving better next time.

Plasticene and self-expression will not solve the problems of education. Nor will technology and vocational guidance; nor the classics and the Hundred Best Books.

It isn't a matter of forgetting. What one has to learn is how to remember and yet be free of the past.