To be enlightened is to be aware, always, of total reality in its immanent otherness - to be aware of it and yet remain in a condition to survive as an animal. Our goal is to discover that we have always been where we ought to be. Unhappily we make the task exceedingly difficult for ourselves.
Aldous HuxleyThe creation by word-power of something out of nothing--what is that but magic? And, may I add, what is that but literature?
Aldous HuxleyI have discovered the most exciting, the most arduous literary form of all, the most difficult to master, the most pregnant in curious possibilities. I mean the advertisement. It is far easier to write ten passably effective Sonnets, good enough to take in the not too inquiring critic, than one effective advertisement that will take in a few thousand of the uncritical buying public.
Aldous Huxley