Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.
Alex GibneyOne of the things about Steve Jobs is that he gives us an opportunity to look at the disjuncture between that world and the world he claimed that Apple represented, the "Think different" world of Martin Luther King and Rosa Parks and Gandhi.
Alex GibneyI feel that Julian Assange came to be both paranoid and self-regarding in ways that ultimately undermined his own mission.
Alex GibneyI come from a filmmaking tradition and a storytelling background. So somehow I've emerged like a mutant who can straddle both worlds.
Alex GibneyBill Gates, who is the classic computer nerd, as opposed to Steve who is, like the coolest guy in the world. And who is really doing things to make the world a better place?
Alex GibneyYou see the natural progression of what happens when the executive gets power and then a new executive comes in. The new executive doesn't say, "Oh, man. The president has just got too much power. We're going to dial that back." No, they expand the power. It's like, "He didn't use it well, so I'm going to take more power and use it better because I'm a better guy and my values are better." Then you suddenly realize that the very people who were attacking Guantรกnamo prior to getting into office are now the people expanding an assassination program overseas.
Alex Gibney