I don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed.

Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.

I don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed.

I think many articles in the New Yorker have a strong point of view, but they are so rigorously fact-checked. I wouldn't call them objective, but they feel fair.

The internet connects us all and provides this fabulous fact-checking mechanism, and yet at the same time, the power of lies is conveyed much more efficiently now because they're accepted so fast.

With every project I start out on, there's no footage. It's always a big slog to find the footage.

Jobs' incredible skill was as a storyteller, a salesman. He could captivate our imaginations and reel us in. He was more P.T. Barnum than Thomas Edison.