Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.
Alex GibneyI don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed.
Alex GibneyI think many articles in the New Yorker have a strong point of view, but they are so rigorously fact-checked. I wouldn't call them objective, but they feel fair.
Alex GibneyThe internet connects us all and provides this fabulous fact-checking mechanism, and yet at the same time, the power of lies is conveyed much more efficiently now because they're accepted so fast.
Alex Gibney