Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.
Alex GibneyThe internet connects us all and provides this fabulous fact-checking mechanism, and yet at the same time, the power of lies is conveyed much more efficiently now because they're accepted so fast.
Alex GibneyIn a busy world, even as information is moving so rapidly, we have to learn who to trust in that regard even as we ourselves have to become more critical of the people who we want to trust. It's a weird situation.
Alex Gibney