Whether or not he came to believe it - so many people, when they have a mission, come to believe something in a way that may have started out as a slogan. You know, L. Ron Hubbard, not to make a random comparison, started Scientology as a scam.
Alex GibneyWhat made so many people so upset when Steve Jobs died was that he was a kind of combination of daddy - in this relationship between the machine and ourselves - and also he was our guide. He was the one who led us to look into the mirror. He created these devices that became extensions of ourselves. Suddenly, he wasn't going to hold our hand as we went from product to product, which became increasingly about who we were.
Alex GibneySteve Jobs was one of the first people to understand that the computer wasn't just a tool, but that it could be an extension of ourselves, and he positioned Apple that way. The iPod was this revolutionary device with the idea of 1,000 songs in your pocket, and then that machine represents who you are.
Alex Gibney