Many people, including myself, thought of Jobs as an inventor, an Edison-like figure, but he wasn't. I did a documentary on James Brown recently; and, oddly, I found a lot in common between Jobs and Brown. Jobs was also a fantastic performer, put on an extraordinary live show at his product launches, but he could also be ruthless, cruel and totally self-aggrandizing. And just as Brown surrounded himself with the very best musicians, Jobs understood the importance of hiring the absolutely most talented people and knew how crucial they were to the success of what he was trying to do.
Alex GibneyAs a filmmaker, I always took my inspiration from a filmmaker named Marcel Ophรผls, who said, "I always have a point of view, but the trick is showing how hard it is to come to that point of view."
Alex GibneyAs the power of governments wanes, corporations become ever more powerful. Sometimes they do things that aren't so good. We should pay attention. Steve Jobs was saying, "Don't pay attention to all that stuff. Pay attention to the product you've got in your hand."
Alex GibneySteve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.
Alex Gibney