I don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed.
Alex GibneyJobs would have ever have asserted that Bill Gates was not serious about technology. He was a huge pioneer in that world, albeit doing something quite different in approach from what Steve did. He was dismissive of Gates' foundation work as something he did to make himself feel better.
Alex GibneyIn the case of the Catholic Church, it's hard to understand how they so willfully sacrifice the children.
Alex GibneyWhat made so many people so upset when Steve Jobs died was that he was a kind of combination of daddy - in this relationship between the machine and ourselves - and also he was our guide. He was the one who led us to look into the mirror. He created these devices that became extensions of ourselves. Suddenly, he wasn't going to hold our hand as we went from product to product, which became increasingly about who we were.
Alex Gibney