I don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed.
Alex GibneyAs a filmmaker, I always took my inspiration from a filmmaker named Marcel Ophüls, who said, "I always have a point of view, but the trick is showing how hard it is to come to that point of view."
Alex GibneyI think one of things that Steve Jobs, in his own funny way, encouraged us to remember with those "Think different" posters of Gandhi and Rosa Parks and Martin Luther King was, "How do you make the world a better place?"
Alex GibneyIf people are portrayed as monsters, we become disconnected from them, and to me that is not remotely interesting.
Alex Gibney