Steve Jobs did not start started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed. He believed in making people comfortable with these machines, which is why he spent so much time thinking about how to design them a certain way, how to make them so user-friendly and interactive, and why he spent so much time studying the Zeitgeist.
Alex GibneyFundamental problem in American democracy is that we are allowing congressmen and senators to be bought and sold like sneakers.
Alex GibneyI don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed.
Alex GibneyYou see the natural progression of what happens when the executive gets power and then a new executive comes in. The new executive doesn't say, "Oh, man. The president has just got too much power. We're going to dial that back." No, they expand the power. It's like, "He didn't use it well, so I'm going to take more power and use it better because I'm a better guy and my values are better." Then you suddenly realize that the very people who were attacking Guantรกnamo prior to getting into office are now the people expanding an assassination program overseas.
Alex Gibney