I don't think Steve [Jobs] started Apple as a scam. But he understood early on the power of marketing. The idea of the computer as a bicycle for the human mind - I think that was something he believed.
Alex GibneyI come from a filmmaking tradition and a storytelling background. So somehow I've emerged like a mutant who can straddle both worlds.
Alex GibneyWith every project I start out on, there's no footage. It's always a big slog to find the footage.
Alex GibneyIt's easy to get armchair analysts to talk, but to get people on the inside to talk is very, very hard.
Alex Gibney