The decisions you make can be upsetting to fans. I've experienced that, as a listener, looking at artists I've admired. It's sensitive. We really consider the idea of natural growth versus unnatural leaps.
Alex ScallyIt's the most dangerous world for bands nowadays because everybody's branding and trying to steal your vibe as soon as you do anything that anyone cares about. It's very weird.
Alex ScallyI don't think it's inherently wrong when bands do certain things - sometimes I'm really excited when I see a band has taken a big ad or sync.
Alex Scally