I actually found out about Ugg on a trip to Australia, which I guess is where they were born themselves. Everyone was wearing them there, kind of slightly ahead of when they caught on globally. This was in 2002 or so. Just after I left sixth form I was modeling and my best mate was Australian so I went over there to visit her. That was my introduction to the brand.
Alexa ChungI mean, props to Paris Hilton because she's doing it really well and for someone that's such a wealthy heiress she doesn't really have to lift a finger at all. She was the first example of really strong branding and is obviously a very clever businesswoman. I remember recently they printed in a British magazine, they compared her to Kim Kardashian in the sales of perfume and all of this other stuff. She still makes huge revenue from all of her different business endeavors.
Alexa ChungDJing for people is fun until someone comes up with a phone screen that has 'PLAY SOME RIHANNA' written on it. I prefer to play older songs because they're the ones I personally enjoy dancing and singing along to and modern dance music bores my brains out.
Alexa ChungI get to work with great photographers, wear lovely clothes, be part of the creative process.
Alexa Chung