I didn't mean to be a TV presenter, I just hated modeling. It feels very odd that it's turned into this 'It-girl' thing. What does that even mean? I wear clothes and I go out. It's so weird.

As soon as that was kind of green-lit, it became very obvious to me what I wanted to do and it was an instinctive reaction to my relationship with how I wear my Ugg boots. Which is in London and in New York, I wear them as soon as I get in basically.

I'm not 100% nice all the time, so I find it quite hard to be really pleasant.

I mean, props to Paris Hilton because she's doing it really well and for someone that's such a wealthy heiress she doesn't really have to lift a finger at all. She was the first example of really strong branding and is obviously a very clever businesswoman. I remember recently they printed in a British magazine, they compared her to Kim Kardashian in the sales of perfume and all of this other stuff. She still makes huge revenue from all of her different business endeavors.

I'm never going to be one of those people who is good at organization. But I'm very visual. I have a catalog in my head of things I already own, so it's easy to shop and I always know exactly what I'm looking for.

I'm not preaching about things you should do, I'm not political or anything. I'm probably not the best role model.

I'm very selfish! I'm only thinking about how I would look in clothes, and not how we as a society might appear in those clothes.