When I was going to Paris for Paris Fashion Week, I'd often walk down the street and go into all the different shops that we didn't necessarily have in the UK and Maje was definitely one of the ones that stood out for me.
Alexa ChungMy mother isn't particularly vain. Growing up with a parent who put emphasis on personality over looks was important.
Alexa ChungClothes are about manipulations: how I feel, how I want to feel and how I want others to feel about me.
Alexa ChungI'm not preaching about things you should do, I'm not political or anything. I'm probably not the best role model.
Alexa ChungI think Ugg went out of being something that Kate Moss and Sienna Miller were wearing in high fashion circles and then they were embraced by everyone. Once something reaches that tipping point of mass popularity then suddenly the fashion world is a bit like, "Wah." As you say, you see them less kind of everywhere now so maybe it's time to bring them back.
Alexa Chung