I mean, props to Paris Hilton because she's doing it really well and for someone that's such a wealthy heiress she doesn't really have to lift a finger at all. She was the first example of really strong branding and is obviously a very clever businesswoman. I remember recently they printed in a British magazine, they compared her to Kim Kardashian in the sales of perfume and all of this other stuff. She still makes huge revenue from all of her different business endeavors.
Alexa ChungWhen I was going to Paris for Paris Fashion Week, I'd often walk down the street and go into all the different shops that we didn't necessarily have in the UK and Maje was definitely one of the ones that stood out for me.
Alexa ChungI play guitar a bit. I'm trying to learn drums - I feel like I can play violin. I've never tried, but I just feel like I can.
Alexa ChungI didn't mean to be a TV presenter, I just hated modeling. It feels very odd that it's turned into this 'It-girl' thing. What does that even mean? I wear clothes and I go out. It's so weird.
Alexa ChungI actually found out about Ugg on a trip to Australia, which I guess is where they were born themselves. Everyone was wearing them there, kind of slightly ahead of when they caught on globally. This was in 2002 or so. Just after I left sixth form I was modeling and my best mate was Australian so I went over there to visit her. That was my introduction to the brand.
Alexa Chung