We must revolutionize our optical perception. We must remove the veil from our eyes.
Alexander RodchenkoDamn it, nobody knows what is beautiful and what is not. They do not understand new things.
Alexander RodchenkoIn order to educate man to a new longing, everyday familiar objects must be shown to him with totally unexpected perspectives and in unexpected situations. New objects should be depicted from different sides in order to provide a complete impression of the object.
Alexander RodchenkoThe viewer who sees only a study in the picture of the glass jug illuminated from behind fails to appreciate the masterly composition, the noble purity of the lines, the rich plasticity of the form and consequently also the poetry and beauty of the picture, and still more important, its specifically photographic qualities.
Alexander RodchenkoOne has to take several different shots of a subject, from different points of view and in different situations, as if one examined it in the round rather than looked through the same key-hole again and again.
Alexander RodchenkoArt has no place in modern life. It will continue to exist as long as there is a mania for the romantic and so long as there are people who love beautiful lies and deception... Every modern cultured man must wage war against art, as against opium... Photograph and be photographed.
Alexander Rodchenko